Sarah Franzen

Sarah Franzen is founder and principal consultant at REVZEN, a boutique revenue management firm specializing in education, full-service revenue management, and data analytics and research for short-term/vacation rental managers. REVZEN advises, educates, and manages revenue portfolios across multiple markets, countries, and product types.  REVZENylitics, the data science arm of the business, expands REVZEN’s focus outside of the hospitality segment to also include any business seeking to extract insights from their data to help them understand customer behavior, design messaging, predict future trends, and make informed business decisions.

Prior to founding REVZEN, Sarah led Revenue Management (RM) and Analytics for over 8 years at Natural Retreats, a US-based, multi-market property manager, and drove sales and managed revenue for multiple hotel brands for nearly a decade prior. Sarah is co-founder of RevProf, a new, non-profit community of new and existing revenue professionals in the short-term rental industry which aims to further professionalize the discipline by supporting connection, collaboration, education, standardization, and innovation in our field. 

Sarah holds bachelor’s degrees from the University of Minnesota (B.M., Music and B.S. Business Statistics), and master’s degrees from San Jose State University (M.M., Vocal Pedagogy), and the University of Georgia (M.B.A., Marketing). She is an admitted nerd with a penchant for Excel and a proclivity for (color-coded) data analysis. In her spare time, she enjoys making music, reading classic literature, and eating copious amounts of snack food. She and her husband are empty-nesters and make their home in Charlottesville, Virginia.