Sally Henry

With more than 25 years in the vacation rental industry, Sally Henry has built her career around helping businesses make smarter decisions through data, collaboration, and industry insight. After spending 19 years with one of Europe’s largest property management companies, she now serves as Vice President of Market Intelligence & Insights at Key Data, where she works with property managers, destination organizations, and industry partners to transform data into actionable strategies.

Throughout her career, Sally has championed thought leadership, strategic partnerships, and data education to help raise standards across the vacation rental sector. She has developed strong relationships with property managers, OTAs, associations, and industry stakeholders worldwide.

She is passionate about helping audiences connect the dots between data and decision-making, while inspiring collaboration and innovation in an industry that continues to evolve.