Search is no longer just about finding information; it’s about getting things done. In this session, we’ll explore the rapid evolution from today’s AI Overviews and AI Mode to the near future of proactive AI Agents which will change how the web works! We’ll cover the rise of agentic shopping, the new economy of A2A (Agent-to-Agent) payments, and what these changes mean for your business. You’ll gain a strategic look into the future of search and learn how to position yourself for the new age of AI.