Rate Strategy and Communication in Today’s Travel Landscape

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Session Description:

Dynamic pricing is nothing new to vacation rental operators, but the strategies behind it are shifting to adapt to the evolving travel landscape. What market indicators should revenue managers look for to signal rate adjustment? How can an effective revenue approach support local operations— and deliver results for homeowners—during peak season or, conversely, fill gaps in the booking calendar while maintaining price integrity? Mike Bohmer will address the new and lasting travel trends impacting yield management strategies in 2022, as well as how to effectively communicate the process and projections to homeowners.

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