Marketing
Generating Bookings with a Comprehensive Digital Advertising Strategy
In this presentation, O’Connell will talk about the data-driven strategy and tactics behind his company’s managed ad spend (over $1.5M...
Traveler Demand: Why You Need the Data Now!
To date, we have all relied upon booking data to reflect traveler demand. While this tells the picture of the...
Optimizing Listings and Pricing on Vrbo/Expedia
Expedia Group’s revenue team for lodging and vacation rentals will join a panel of revenue managers to discuss how PMs...
Channel Management Checklist
If you have a direct connection through your PMS, why would you need a channel manager? Rentals United cofounder and...
Key Performance Indicators (KPIs): Which Metrics Matter and How Are They Calculated and Compared across Vacation Rental Systems?
Successful revenue management not only requires access to comparative data, it also requires a comprehensive understanding of the data, including...
5 Data-Driven Strategies to Power Your Email Marketing
Now more than ever, rental managers are required to keep a watchful eye on market trends and be willing to...
Pay Per Click (PPC) & Geotargeting: Demystifying the Tracking Data Overload
Just how effective is your PPC game? Are you getting the right ROI? What about targeting the right audience and...
Evaluating Online Marketing Performance and Making Rapid Adjustments
In this session, we will review the “trigger points” for when to adjust and change your digital marketing. In today’s...
