Sally Henry

With over 25 years in the Vacation Rental Industry; it’s a space I care deeply about. From 19 years with one of Europe’s largest property managers to my current role as Vice President of Market Intelligence and Insights at KeyData, I’ve always focused on helping our industry perform better and reach higher standards through thought leadership, partnerships, and data education. Over that time, I’ve forged partnerships with associations, property managers, OTAs and industry stakeholders across Europe and internationally. I’ve delivered Keynotes at over 30 conferences on behalf of KeyData and what continues to motivate me is the opportunity to help people connect, collaborate, and learn from one another. We work in an industry that is constantly evolving and I’d love to bring my experience, energy and commitment to support VRMA’s members and contribute to the future of the industry.