Don’t know what any of those acronyms mean, or how they’re affecting your business? Perfect.  This session was made for you! I’ve spent 20 years in vacation-rental digital marketing and lived through every trend you can imagine.  My goal? I’ll decode the buzzy shorthand and help shift your focus to the most important changes you should make when it comes to marketing for AI, particularly how AI finds your business on Google (and beyond). You’ll leave with plain-English definitions of the key acronyms, a clear sense of how AI engines work and what influences them to surface your brand, and a short roadmap for what to focus on next. Is SEO dead? Nope. It’s just wearing different disguises, and I’ll show you how to spot them and use them to your advantage.