Presenter
Paul Hanak
ICND
Director of Digital Marketing
Paul built his first website at 12 and ranked his first website on Yahoo! when he was 18. He crossed over into vacation rental marketing 17 years ago signing on with a North Myrtle Beach , SC rental company for digital marketing. Now with 7 years as the Director of Digital Marketing for ICND, he leads the largest vacation rental digital marketing team through our industry changes, and some even bigger changes in the Google landscape. Digital Marketing Director for Vacation Rental companies for 17 years. Avid speaker and presenter on current digital marketing trends and educational topics within the VR space both virtually and in-person. Paul’s opinion is highly respected by both his colleagues and VRM’s.
Sessions
Pay Per Click (PPC) & Geotargeting: Demystifying the Tracking Data Overload
Just how effective is your PPC game? Are you getting the right ROI? What about targeting the right audience and…
How Search Engine Optimization (SEO) REALLY Works for the Vacation Rental Industry
SEO is always referred to as a “dark art” due to its technical nature and the years of knowledge and…