Presenter

Paul-Hanak-ICND-1-e1585923762849

Paul Hanak

ICND

Director of Digital Marketing

Paul built his first website at 12 and ranked his first website on Yahoo! when he was 18. He crossed over into vacation rental marketing 17 years ago signing on with a North Myrtle Beach , SC rental company for digital marketing. Now with 7 years as the Director of Digital Marketing for ICND, he leads the largest vacation rental digital marketing team through our industry changes, and some even bigger changes in the Google landscape. Digital Marketing Director for Vacation Rental companies for 17 years. Avid speaker and presenter on current digital marketing trends and educational topics within the VR space both virtually and in-person. Paul’s opinion is highly respected by both his colleagues and VRM’s.

Sessions

Pay Per Click (PPC) & Geotargeting: Demystifying the Tracking Data Overload

Just how effective is your PPC game? Are you getting the right ROI? What about targeting the right audience and…

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How Search Engine Optimization (SEO) REALLY Works for the Vacation Rental Industry

SEO is always referred to as a “dark art” due to its technical nature and the years of knowledge and…

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DARM Video Archives

2022 DARM

2022 DARM 

Video Archives: Recorded Keynotes and Sessions from the 2022 Data and Revenue Management Conference, August 17-18

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2021 DARM 

Video Archives: Recorded Keynotes and Sessions from the 2021 Data and Revenue Management Conference, August 17-18

VRDARM-Coming Soon

2020 DARM 

Video Archives: Recorded Keynotes and Sessions from the 2020 Data and Revenue Management Conference, September 15-17

2019 data and revenue management conference

2019 DARM 

Video Archives: Recorded Keynotes and Sessions from the 2020 Data and Revenue Management Conference