Thibault Masson

Thibault Masson serves as the Head of Product Marketing at PriceLabs. In this role, he is responsible for driving the company’s marketing strategy, product positioning, and go-to-market initiatives¹.

Product Marketing involves understanding the market and customer needs, and aligning the features and benefits of the product to meet those needs. It focuses on communicating the product’s value to the market, which includes activities such as creating marketing content, conducting competitive analysis, developing sales strategies, and launching new products or features.

Prior to joining PriceLabs, Masson founded Rental Scale-Up, a company focused on providing in-depth data and insights to vacation rental owners and managers. When PriceLabs acquired Rental Scale-Up, Masson joined the team and now uses his industry experience to help PriceLabs’ customers optimize their occupancy and increase revenue.