Judy Baker Campbell

I was born with a love for travel.

I vividly remember stepping off the plane as a young girl and experiencing the change of aromas, scenery and sounds as I walked out into the warm tropical landscape. That trip ignited my desire to travel the world and inspired what would later become my profession.

The early part of my career drove me into public relations. Working for one of the largest firms in the world, I was able to witness brand shapers and messaging experts craft concepts so the world around us could better understand brand value and product efficacy. It was an incredible, high energy, highly strategic setting and ultimately an invaluable learning environment.

From there, I made the shift into digital marketing. I quickly learned the mechanics of communicating brand concepts to inspire user behaviour in the online space. My next career step, search marketing. Driving users in the door of a well built online space and corralling behavioural outcomes to generate sales. That’s what it was all about.

Fast forward to 2007 on a family vacation in Huatulco, Mexico. At first I thought we would buy a property to lay roots in this magical paradise but that quickly transformed into an opportunity to build more than a home…it was an opportunity to build a business.

I was able to leverage my marketing and communications background to build a travel brand that would allow me to curate experiences for people around the world.

A passion project in the beginning that, almost 16 years later, has become the largest STVR agency in Oaxaca. I have been gifted incredible partners along the way who have helped grow the company’s wingspan so it could reach higher heights.

We employ an amazing team of travel enthusiasts and industry experts. We are vacation dream builders. We are believers in the magic of adventure. We are visionaries for the power of possibility.

For all of the pieces of this story that have landed me in this place and time, I am eternally grateful.