Jen Ford

Jen Ford is a seasoned executive with a background in e-commerce, travel, and technology. During her career, Jen has worked in both public and private companies, from start-up to Fortune 100. She has led successful teams in a broad range of finance, operational and strategic functions through the highs of triple digit growth, IPOs, and acquisitions as well as the lows of cash constraints, restructuring, and a global pandemic. Notable roles include her position as Chief Commercial Officer & CFO at TurnKey Vacation Rentals, CFO at Snap Kitchen, and head of Investor Relations and a member of the IPO team at HomeAway (now Vrbo).

Jen is adept in scaling companies from early stages to maturity and has extensive experience guiding management teams on balancing growth and profitability, building critical operational infrastructure, and creating financial discipline. Jen has an extensive fundraising history, having brought in more than $125M of equity and debt while in the CFO seat, in addition to the $750M raised while leading Investor Relations. She has been involved in more than 15 acquisitions, including HomeAway’s acquisition by Expedia for $3.9B and TurnKey’s acquisition by Vacasa, and has led due diligence and integration activities.

In 2019, Jen was awarded the Austin Woman Product Innovation Award and was a finalist for Austin’s CFO of the year. In 2018, she was recognized as one of Central Texas’ Most Influential Women by the Austin Business Journal.

In her current role as an Advisor to Founders at early-stage vacation rental, tech-enabled service and marketplace companies, Jen is a sounding board, coach and ally. Leveraging over 20 years of experience as an operator, financial steward, and partner to Founders and CEOs she helps teams become a better version of themselves, drive stronger execution, and build value across the organization.