Filling need periods when you notice a less than desirable dip in occupancy is a vital component of a scalable revenue management strategy. While some need periods can be planned for, others are less predictable. How do you build a balanced strategy to accommodate a last-minute shift
in booking pace that boosts occupancy without over-discounting and sacrificing revenue opportunities? If you have ever experienced the financial strain of shoulder season, the panic of last-minute group cancellation or the sudden drop in occupancy that comes along with weather events,
natural disasters, and other community disruptions, this session is for you.