When bookings slow down, the instinct is often to cut rates—but is that the right move? In this session, we’ll walk through the data points, pacing comparisons, and market signals that should guide your pricing decisions. Learn how to evaluate demand shifts, identify booking window trends, and explore smart alternatives to rate drops—like calendar adjustments, targeted promotions, and channel strategy tweaks. Leave with a practical framework to help you respond confidently and profitably when the market gets quiet.