Marketing and Distribution

2024 DARM Recorded Videos

Establishing Your Destination Voice as a Marketing Tactic with Rachel Alday, Greg Fisher, Ginger Harrelson, and Alex Husner

2024 DARM Recorded Videos

Niche Distribution Channels: Often Overlooked Niche Revenue Streams with Sean Beckham, Anthony Gannt, Lorraine Woodward, Mike Mears, and moderated by Steve Schwab

Is the juice worth the squeeze? This panel thinks so! Hear how property managers use niche channels to capture bookings...
2024 DARM Recorded Videos

The Secret Power of Offline Conversion with Michelle Marquis

Demand is down, and inventory is up. How can you capture more revenue from the demand you already have? We’ve...
2024 DARM Recorded Videos

Is Social Media Worth the Hype? with Cheyenne Hayes

Do Instagram, TikTok, and other social media channels actually drive bookings? Red Rock Vacation Rentals is proof that they can....
2024 DARM Recorded Videos

Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings with Conrad O’Connell

In a competitive vacation rental landscape, crafting engaging and conversion-oriented property listings is essential to attracting direct bookings. This session...
2024 DARM Recorded Videos

Maximizing Online Conversions: Is There Room for More Direct Bookings? Yes! with Paul Hanak

“I want more direct bookings!” says every property manager everywhere. You then increase your PPC budget or maybe start Facebook...
2024 DARM Recorded Videos

Marketing and Scalability: How to move from good to great! with Jodi Cleer

In this dynamic breakout session, we’ll dive into powerful marketing strategies that not only attract guests but also lay the...
2024 DARM Recorded Videos

Repeat Guests: Revenue Management, Marketing, and Value with Louisa Baldock, Kim Balsama, Jim Bizily, Desiree Garcia, Randy Hall, Ned Lucks, Lance Stitcher and Moderated by Tim Cafferty

Executive Roundtable Discussions Covering Timely Topics, Capital Investments, Regulations, Evolving Market Share, Supply and Demand Shifts, and More.
2024 DARM Recorded Videos

The Relationship Between Marketing and Revenue Management with Louisa Baldock, Scott Bunce, Randy Hall and Alex Husner and Moderated by Emily Thompson

Executive Roundtable Discussions Covering Timely Topics, Capital Investments, Regulations, Evolving Market Share, Supply and Demand Shifts, and More.
2024 DARM Recorded Videos

What Marketing Leadership Looks Like 2025-2027 with Cedric Degruyter, Ginger Harrelson, Alex Husner, Jeff Robertson, Robyn Scott, Emily Thompson, and Moderated by Jodi Cleer