Dr. Marie Haynes

Dr. Marie Haynes left her career as a veterinarian to study about Google’s search algorithms. Her work has helped the SEO industry understand Google’s concept of E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness). E-E-A-T is not a ranking factor, but rather, a measure of legitimacy which is vitally important as we enter an era where being an authentic human is your superpower. Marie’s recent book, SEO in the Gemini Era reveals how Google’s Search systems have been driven by AI systems for many years now and looks at a possible future where we communicate online via brain computer interfaces. Today Marie advises business owners on succeeding online and continues to learn and share about Google and AI.