September 16, 2020
Deeper Dive: Understanding the Booking Window and Translating Daily Rates into Weekly, Monthly Stays
Rate architecture is a critical part of revenue management strategy for short-term rentals. In this class, Heather Richer will provide a high-level view of the fundamentals of rate structure as a key component in strategy, and Turnkey’s Mike Bohmer and RevPARTY’s Jordan Locke will discuss how daily rates are adjusted for mid-term stays and how…
Read MoreComponents of Revenue Management
Author and analytics evangelist, Dr. Kelly McGuire will provide us with a unique understanding of revenue management as a discipline and sector of the business. McGuire is an author and analytics evangelist and served as senior vice president, revenue management, distribution, and direct marketing for MGM Resorts International; as vice president, advanced analytics at Wyndham…
Read MoreHomeowners: Contracts, Communications, Reporting
Existing contracts with homeowners have historically placed limits on a PM’s ability to implement dynamic pricing strategies. In this session, we will discuss how to communicate with homeowners about revenue management, making changes to existing homeowner contracts, and how to provide data-driven reporting for homeowners.
Read MoreProven Vacation Rental Pricing Strategies
Are there “proven” vacation rental pricing strategies? The industry is in early innings in establishing tried-and-true pricing strategies. In many cases, we are just now getting access to the right data to make these decisions. However, some strategies have emerged and been tested for effectiveness. In this session, we’ll identify these and discuss how they…
Read MoreHow Low Can You Go in VR? Understanding Profitability
Pricing strategies must be determined in a way that ensures profitability. But how low can you go? AJL’s Simon Lehmann, Rented’s Andrew McConnell, Vacasa’s Natalia Sutin, and C2G Advisors’ Jim Olin will discuss the factors used to determine how low pricing can go before it is no longer advantageous.
Read MoreHotel Strategies vs Vacation Rental Strategies
Let’s look at the similarities and the differences between revenue management for hotels and vacation rentals. Ryan Saylor will start off this session comparing and contrasting will be joined by Cara Goodrich and Heather Richer to take a deeper dive into translating strategies from hotel revenue management to vacation rental revenue management.
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