Sessions
Data Drives Decisions and Organizational Change: A Case Study with Finger Lakes Premier Properties with Leslie Adcock, Brian Zerges, and moderated by Sue Jones
Join Brian Zerges, president of Finger Lakes Premier Properties (FLPP), as he shares the invaluable insights gained through an in-depth...
Is Social Media Worth the Hype? with Cheyenne Hayes
Do Instagram, TikTok, and other social media channels actually drive bookings? Red Rock Vacation Rentals is proof that they can....
2025 Strategic Workforce Planning: Balancing Technology, Talent, and Transformation with Linny Jones and Sue Jones
The rapid advancement of technology in 2025, combined with a shortage of necessary skills, presents significant challenges for employers. Widening...
Filling Your Hospitality Tank: Team Building to Prevent Burnout with April Burns
In the high-energy hospitality industry, team members often find themselves facing burnout toward the end of the season because of...
Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings with Conrad O’Connell
In a competitive vacation rental landscape, crafting engaging and conversion-oriented property listings is essential to attracting direct bookings. This session...
How to Win Legislative Campaigns through Marketing and Data with Tiffany Edwards
In the intricate realm of legislative advocacy, mastering the art of marketing campaigns is essential for achieving success. This session...
Maximizing Online Conversions: Is There Room for More Direct Bookings? Yes! with Paul Hanak
“I want more direct bookings!” says every property manager everywhere. You then increase your PPC budget or maybe start Facebook...
Marketing and Scalability: How to move from good to great! with Jodi Cleer
In this dynamic breakout session, we’ll dive into powerful marketing strategies that not only attract guests but also lay the...