Presenter
John DeRoulet
Wheelhouse
Head of Revenue Management
John deRoulet describes himself as an artist with a hobby in developing revenue analytics for STR’s and Vacation Rentals. John has worked as a Revenue Manager in the space for a decade as the previous Head of Revenue for Stay Alfred and the current Director of Revenue Management Education at Wheelhouse. When John is not painting he loves to dive head first into data, nest formulas within formulas and chat about the proper way to visualize booking window data. (Hint: It’s a distribution chart with ADR overlaid on it).
Sessions
Aligning Interests: Educating Homeowners and Stakeholders on Revenue Strategies with John deRoulet and Satori Wilson
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Scaling Revenue Management: Strategies, Yield Tactics, and the Essentials for Sustainable Growth (RevProf Course) with John DeRoulet, Sarah Franzen
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“Bottom-Up” Revenue Management: Techniques and Approaches (RevProf Course) with John DeRoulet
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Revenue Management Basics: A Survey Approach (RevProf Course) with John DeRoulet
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Deciphering Trends Hands-On Masterclass on Interpreting Market and Revenue Data with John deRoulet, Emily Patillo, and Ryan Saylor
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How to Build a Revenue Management Strategy
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Portfolio-Level Revenue Management: The Pickup Approach
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Building a 2022 Revenue Optimization Team: What Does the Org Chart Look Like for a High-Performing Team (Sales, Marketing, Distribution, and Revenue Management)
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