Presenter
John DeRoulet
Wheelhouse
Head of Revenue Management
John deRoulet describes himself as an artist with a hobby in developing revenue analytics for STR’s and Vacation Rentals. John has worked as a Revenue Manager in the space for a decade as the previous Head of Revenue for Stay Alfred and the current Director of Revenue Management Education at Wheelhouse. When John is not painting he loves to dive head first into data, nest formulas within formulas and chat about the proper way to visualize booking window data. (Hint: It’s a distribution chart with ADR overlaid on it).
Sessions
Scaling Revenue Management: Strategies, Yield Tactics, and the Essentials for Sustainable Growth (RevProf Course) with John DeRoulet, Sarah Franzen
Scaling a business is not without its challenges, and revenue management is no exception. This session focuses on creating scalable…
“Bottom-Up” Revenue Management: Techniques and Approaches (RevProf Course) with John DeRoulet
Traditional revenue management often focuses on top-performing listings, but what about the underperformers? This session introduces “bottom-up” revenue management, a…
Revenue Management Basics: A Survey Approach (RevProf Course) with John DeRoulet
Are you new to revenue management or simply looking to refine your foundational knowledge? This introductory course is meticulously designed…
How to Build a Revenue Management Strategy
In this session, the audience will learn how to conceptualize a revenue management strategy starting from basic building blocks and…
Portfolio-Level Revenue Management: The Pickup Approach
Drawing on his experience building a team of 10 revenue managers and growing a portfolio of 125 rentals to over…
Building a 2022 Revenue Optimization Team: What Does the Org Chart Look Like for a High-Performing Team (Sales, Marketing, Distribution, and Revenue Management)
Whether big or small, how are your sales, distribution, revenue, and marketing efforts working together? Revenue in general is always…
