Posts Tagged ‘VRM Intel’
Play Bigger: Tips & Tricks to Drive Direct Bookings
Not all clicks are created equal. Conversion is still king, but clicks at every stage of the guest journey are critical to overall direct booking success. We’ll explain how different channels drive clicks that boost overall traffic, and how implementing specific digital marketing tactics at each guest journey stage can dramatically improve your booking performance.…
Read MorePMS Data: Finding Data and Business Answers Hidden in Your Property Management System (PMS)
Hidden inside your PMS software are many of the answers you need to accelerate your company’s growth and provide better guest, owner, and staff experiences. Getting to these insights typically requires connecting data that most systems don’t provide out of the box. In this session, we’ll showcase ways to unlock insights like how to rate…
Read MoreHow Search Engine Optimization (SEO) REALLY Works for the Vacation Rental Industry
SEO is always referred to as a “dark art” due to its technical nature and the years of knowledge and experience required to master. For this reason, property managers often rely on outsourced SEO companies for prime placement in the search engines. The cold hard truth? Many SEO companies don’t focus on what really matters.…
Read MoreMargins Matter: Benchmarks Across 100s of P&Ls that Lead to Profitability
In a world in which well-funded multi-destination short-term rental companies are buying growth with zero attention to margins, it is becoming increasingly difficult to remain both profitable and competitive. We’re being told that an EBITDA of 5 – 8% is normal. However, leading managers are bringing well over 20% to the bottom line. Margins are…
Read MoreRevenue Strategy Levers: Pricing Levers Vacation Rental Revenue Managers Pull to Influence Booking Activity
Revenue managers have more than rate at their disposal to impact reservation activity. PriceLabs founder and CEO Anurag Verma will define and explain industry pricing levers including minimum night requirements, booking window, promotions, channel policies, fees, cancellation policies, and more. In addition, he’ll give examples of how each lever can influence booking activity across channels…
Read MoreRentals Recovery Roadmap: What Industry Trends Will Prevail?
Since the onset of the COVID-19 pandemic, the US economy—specifically, the hospitality industry—has gone through an unprecedented contraction and recovery. Jamie Lane, vice president of research at AirDNA will outline how government stimulus, easing lockdowns and travel restrictions, and pent-up demand for travel allowed certain sectors and markets of the vacation rental industry to recover…
Read MoreThe Theory of Limited Edition 2.0: Leveraging the Things that Do Not Scale As Your Superpower to Growth and Happiness
Matt Landau believes every independent vacation rental manager is sitting on a goldmine of unique selling attributes that differentiate from bigger, richer, flashier competition. But that without some very intentional sculpting of these attributes those same managers can easily slip into a commodity price race to the bottom. After several years on the road documenting…
Read MoreKeynote: Daniel Levine―C19 Trends Aftermath: The World in 2022
Optimizing Listings and Pricing on Airbnb
Airbnb will join a panel of revenue managers to discuss how VRMs can optimize their listings on Airbnb and will answer questions about how to execute the latest strategies and maximize and monitor performance.
Read MoreMerchandise Properties and Maximize Bookings on Your Own Website
Across enterprise-level vacation rental management companies, over 50% of bookings are coming directly…not through third-party channels. Too often when looking at revenue management, we neglect our own websites. This panel will discuss how to merchandize property listings, optimize sort algorithms, display pricing and policies, use strike-through and urgency pricing, and maximize promotions on your own…
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