VRDARM

2022 FORECASTING

2022 Forecasting: Predicting Revenue When Historical Performance Is Unreliable

Year-over-year (YOY) data sets are unreliable in today’s current environment. In addition, 2021 was an extraordinary year for many property...
OPTIMIZING YOUR WEBSITE

Merchandise Properties and Maximize Bookings on Your Own Website

Across enterprise-level vacation rental management companies, over 50% of bookings are coming directly...not through third-party channels. Too often when looking...
DRIVING RESULTS WITH PEOPLE DATA

Driving Results with People Data: Using Data to Identify Job Candidates and Put Your Team Members in the Right Seats

What is people data and how can you use people data to measure behavioral drives and cognitive abilities while taking...
DATA-DRIVEN PROPERTY MANAGERS

Data-Driven Property Managers: How to Set Up Your Benchmark Metrics for Success in Your Key Data Dashboard

Like all well-run companies, property management companies should be data driven at their core. With so many different software platforms...
MITIGATING RISK

Mitigating Risk: A Roundtable Discussion about the “T” (Threats) in a VRM’s SWOT Analysis

In a SWOT analysis, the T stands for threats. In an uncertain environment, PMs are finding it necessary to perform...
TEC IN BUYING AND SELLING

The VRM Technology Mix: Pros and Cons of a Company’s “Tech Stack” when Buying and Selling Companies

The theme of this panel is to learn what components of a seller’s “tech stack” are important to buyers. We...
PLAY BIGGER

Play Bigger: Tips & Tricks to Drive Direct Bookings

Not all clicks are created equal. Conversion is still king, but clicks at every stage of the guest journey are...
PMS DATA

PMS Data: Finding Data and Business Answers Hidden in Your Property Management System (PMS)

Hidden inside your PMS software are many of the answers you need to accelerate your company’s growth and provide better...
SEARCH ENGINE OPTIMIZATION

How Search Engine Optimization (SEO) REALLY Works for the Vacation Rental Industry

SEO is always referred to as a “dark art” due to its technical nature and the years of knowledge and...
MARGINS MATTER

Margins Matter: Benchmarks Across 100s of P&Ls that Lead to Profitability

In a world in which well-funded multi-destination short-term rental companies are buying growth with zero attention to margins, it is...