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Executing an Exit Strategy or Preparing for a Pull-Back: Guide to Navigating the Current Market
In this session, Ben Edwards will discuss tangible strategies with which to complete a successful exit strategy and avoid the...
Show Me the Money: 5 Steps to Take When Preparing Your Company to Sell
We are in an interesting time in the short-term rental industry where owners of vacation rental companies are being pursued...
Website Design and Testing: Rethinking How We Have Always Done It
What if we just started from scratch? A candid discussion on the state of website design in the industry and...
Don’t Price Guests Out of Rebooking: How to Prioritize Repeat Stays
Marketing to new travelers has been the name of the game while vacation and short-term rentals were “alternative” lodging. Now...
Building Your Web: Online Strategies to Drive Direct Traffic, Increase Brand Visibility, Strengthen Community Relationships, and Create Recurring Revenue
Thinking outside the box, learn various online strategies that will drive direct traffic to your site, increase the visibility of...
Pay Per Click (PPC) & Geotargeting: Demystifying the Tracking Data Overload
Just how effective is your PPC game? Are you getting the right ROI? What about targeting the right audience and...
Using In-Property Technology to Improve Guest, Owner, Management Company, and Employee Experience
In-property technology has obvious benefits for guest experience, but it can also help your management company stand apart from the...
Evaluating Online Marketing Performance and Making Rapid Adjustments
In this session, we will review the “trigger points” for when to adjust and change your digital marketing. In today’s...
