Marketing
Generating Bookings with a Comprehensive Digital Advertising Strategy
In this presentation, O’Connell will talk about the data-driven strategy and tactics behind his company’s managed ad spend (over $1.5M...
Traveler Demand: Why You Need the Data Now!
To date, we have all relied upon booking data to reflect traveler demand. While this tells the picture of the...
Optimizing Listings and Pricing on Vrbo/Expedia
Expedia Group’s revenue team for lodging and vacation rentals will join a panel of revenue managers to discuss how PMs...
Channel Management Checklist
If you have a direct connection through your PMS, why would you need a channel manager? Rentals United cofounder and...
Key Performance Indicators (KPIs): Which Metrics Matter and How Are They Calculated and Compared across Vacation Rental Systems?
Successful revenue management not only requires access to comparative data, it also requires a comprehensive understanding of the data, including...
What Marketing Leadership Looks Like 2025-2027 with Cedric Degruyter, Ginger Harrelson, Alex Husner, Jeff Robertson, Robyn Scott, Emily Thompson, and Moderated by Jodi Cleer
Building Competitive Sets: Developing Comp Sets and Tools Available
Building competitive sets, aka comp sets, is challenging but necessary in building rate strategies. After last year’s DARM Conference, we...
Building a 2022 Revenue Optimization Team: What Does the Org Chart Look Like for a High-Performing Team (Sales, Marketing, Distribution, and Revenue Management)
Whether big or small, how are your sales, distribution, revenue, and marketing efforts working together? Revenue in general is always...
