Marketing
Generating Bookings with a Comprehensive Digital Advertising Strategy
In this presentation, O’Connell will talk about the data-driven strategy and tactics behind his company’s managed ad spend (over $1.5M...
Traveler Demand: Why You Need the Data Now!
To date, we have all relied upon booking data to reflect traveler demand. While this tells the picture of the...
Optimizing Listings and Pricing on Vrbo/Expedia
Expedia Group’s revenue team for lodging and vacation rentals will join a panel of revenue managers to discuss how PMs...
Channel Management Checklist
If you have a direct connection through your PMS, why would you need a channel manager? Rentals United cofounder and...
Key Performance Indicators (KPIs): Which Metrics Matter and How Are They Calculated and Compared across Vacation Rental Systems?
Successful revenue management not only requires access to comparative data, it also requires a comprehensive understanding of the data, including...
What Marketing Leadership Looks Like 2025-2027 with Cedric Degruyter, Ginger Harrelson, Alex Husner, Jeff Robertson, Robyn Scott, Emily Thompson, and Moderated by Jodi Cleer
How to Hold a Revenue Strategy Meeting
Richer Logic’s Heather Richer will discuss how to construct an effective agenda for a revenue strategy meeting, including who should...
Gold in Plain Sight: Email Marketing Strategies to Grow Revenue
With inventory filling fast this year, too many email marketing strategies got put on the backburner. Covering tactics around automation,...
