Marketing
Don’t Price Guests Out of Rebooking: How to Prioritize Repeat Stays
Marketing to new travelers has been the name of the game while vacation and short-term rentals were “alternative” lodging. Now...
Building Your Web: Online Strategies to Drive Direct Traffic, Increase Brand Visibility, Strengthen Community Relationships, and Create Recurring Revenue
Thinking outside the box, learn various online strategies that will drive direct traffic to your site, increase the visibility of...
Building a 2022 Revenue Optimization Team: What Does the Org Chart Look Like for a High-Performing Team (Sales, Marketing, Distribution, and Revenue Management)
Whether big or small, how are your sales, distribution, revenue, and marketing efforts working together? Revenue in general is always...
Analyzing Operations and Property Data: What’s Changed (And Hasn’t) in the Last 18 Months
The growth of the short-term rental category is well documented―not only with respect to the number of rentable homes and...
Getting Your Entire Team on Board for Direct Bookings
Doug Kennedy will show us how to secure more direct bookings via textual selling, in-platform messaging (on OTA’s) and via...
Building Repeat Business: Converting Guests into Repeat Customers
Looking ahead to what could be a highly competitive 2022, having confirmed reservations on the books is worth gold. What...
How to Hold a Revenue Strategy Meeting
Richer Logic’s Heather Richer will discuss how to construct an effective agenda for a revenue strategy meeting, including who should...
Gold in Plain Sight: Email Marketing Strategies to Grow Revenue
With inventory filling fast this year, too many email marketing strategies got put on the backburner. Covering tactics around automation,...
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