Marketing
How to Drive Direct Bookings and Steal OTA Traffic
As an employee of a niche OTA, Brittany has thoroughly studied how large brands and OTAs drive traffic and developed...
Website Design and Testing: Rethinking How We Have Always Done It
What if we just started from scratch? A candid discussion on the state of website design in the industry and...
Building Repeat Business: Converting Guests into Repeat Customers
Looking ahead to what could be a highly competitive 2022, having confirmed reservations on the books is worth gold. What...
How to Hold a Revenue Strategy Meeting
Richer Logic’s Heather Richer will discuss how to construct an effective agenda for a revenue strategy meeting, including who should...
Gold in Plain Sight: Email Marketing Strategies to Grow Revenue
With inventory filling fast this year, too many email marketing strategies got put on the backburner. Covering tactics around automation,...
The Future of VR Technology: How Are Technology Companies Approaching the Future? A Panel with Tech Leaders about Future Plans, Consolidation, and Connectivity
During this panel discussion led by Amy Hinote, we’ll learn more about what the VR tech environment is going to...
Building Competitive Sets: Developing Comp Sets and Tools Available
Building competitive sets, aka comp sets, is challenging but necessary in building rate strategies. After last year’s DARM Conference, we...
Building a 2022 Revenue Optimization Team: What Does the Org Chart Look Like for a High-Performing Team (Sales, Marketing, Distribution, and Revenue Management)
Whether big or small, how are your sales, distribution, revenue, and marketing efforts working together? Revenue in general is always...
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