2021 DARM

Gold in Plain Sight: Email Marketing Strategies to Grow Revenue
With inventory filling fast this year, too many email marketing strategies got put on the backburner. Covering tactics around automation,...

Building a 2022 Revenue Optimization Team: What Does the Org Chart Look Like for a High-Performing Team (Sales, Marketing, Distribution, and Revenue Management)
Whether big or small, how are your sales, distribution, revenue, and marketing efforts working together? Revenue in general is always...

Getting Your Entire Team on Board for Direct Bookings
Doug Kennedy will show us how to secure more direct bookings via textual selling, in-platform messaging (on OTA’s) and via...

Mitigating Risk: A Roundtable Discussion about the “T” (Threats) in a VRM’s SWOT Analysis
In a SWOT analysis, the T stands for threats. In an uncertain environment, PMs are finding it necessary to perform...

Driving Results with People Data: Using Data to Identify Job Candidates and Put Your Team Members in the Right Seats
What is people data and how can you use people data to measure behavioral drives and cognitive abilities while taking...

Merchandise Properties and Maximize Bookings on Your Own Website
Across enterprise-level vacation rental management companies, over 50% of bookings are coming directly...not through third-party channels. Too often when looking...

Optimizing Listings and Pricing on Airbnb
Airbnb will join a panel of revenue managers to discuss how VRMs can optimize their listings on Airbnb and will...

Data-Driven Property Managers: How to Set Up Your Benchmark Metrics for Success in Your Key Data Dashboard
Like all well-run companies, property management companies should be data driven at their core. With so many different software platforms...
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