Revenue managers already rely on pacing to track performance, but what if you could use that same data to influence results before they slip?

This session explores how connecting pacing analytics with marketing demand signals helps identify which properties are behind pace and valuable enough to impact overall revenue. You’ll see how data-driven managers are using visibility into pre-booking demand to direct attention toward those listings, boost occupancy, and protect ADR.

The discussion will highlight real examples of how integrating marketing data with revenue strategy creates measurable ROI and finally reveals how measurable marketing activity affects rate performance.