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SEARCH ENGINE OPTIMIZATION

How Search Engine Optimization (SEO) REALLY Works for the Vacation Rental Industry

SEO is always referred to as a “dark art” due to its technical nature and the years of knowledge and...
DATA-DRIVEN PROPERTY MANAGERS

Data-Driven Property Managers: How to Set Up Your Benchmark Metrics for Success in Your Key Data Dashboard

Like all well-run companies, property management companies should be data driven at their core. With so many different software platforms...
2022 FORECASTING

2022 Forecasting: Predicting Revenue When Historical Performance Is Unreliable

Year-over-year (YOY) data sets are unreliable in today’s current environment. In addition, 2021 was an extraordinary year for many property...
MARGINS MATTER

Margins Matter: Benchmarks Across 100s of P&Ls that Lead to Profitability

In a world in which well-funded multi-destination short-term rental companies are buying growth with zero attention to margins, it is...
TEC IN BUYING AND SELLING

The VRM Technology Mix: Pros and Cons of a Company’s “Tech Stack” when Buying and Selling Companies

The theme of this panel is to learn what components of a seller’s “tech stack” are important to buyers. We...
The Theory of Limited Edition

The Theory of Limited Edition 2.0: Leveraging the Things that Do Not Scale As Your Superpower to Growth and Happiness

Matt Landau believes every independent vacation rental manager is sitting on a goldmine of unique selling attributes that differentiate from...
OPTIMIZING YOUR WEBSITE

Merchandise Properties and Maximize Bookings on Your Own Website

Across enterprise-level vacation rental management companies, over 50% of bookings are coming directly...not through third-party channels. Too often when looking...