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ANALYZING OPERATIONS

Analyzing Operations and Property Data: What’s Changed (And Hasn’t) in the Last 18 Months

The growth of the short-term rental category is well documented―not only with respect to the number of rentable homes and...
RENTAL INVENTORY AND HOMEOWNER METRICS

Rental Inventory and Homeowner Metrics: A Guide to Measuring and Improving What Really Matters for Your Inventory

After speaking with hundreds of VRMs, Vintory CEO Brooke Pfautz quickly realized that most professional property managers are in the...
BUILDING 2022 REV OPTIMIZATION TEAM

Building a 2022 Revenue Optimization Team: What Does the Org Chart Look Like for a High-Performing Team (Sales, Marketing, Distribution, and Revenue Management)

Whether big or small, how are your sales, distribution, revenue, and marketing efforts working together? Revenue in general is always...
EMAIL MARKETING

Gold in Plain Sight: Email Marketing Strategies to Grow Revenue

With inventory filling fast this year, too many email marketing strategies got put on the backburner. Covering tactics around automation,...
Optimizing Listings on Airbnb

Optimizing Listings and Pricing on Airbnb

Airbnb will join a panel of revenue managers to discuss how VRMs can optimize their listings on Airbnb and will...
PMS DATA

PMS Data: Finding Data and Business Answers Hidden in Your Property Management System (PMS)

Hidden inside your PMS software are many of the answers you need to accelerate your company’s growth and provide better...
PLAY BIGGER

Play Bigger: Tips & Tricks to Drive Direct Bookings

Not all clicks are created equal. Conversion is still king, but clicks at every stage of the guest journey are...
SEARCH ENGINE OPTIMIZATION

How Search Engine Optimization (SEO) REALLY Works for the Vacation Rental Industry

SEO is always referred to as a “dark art” due to its technical nature and the years of knowledge and...
DATA-DRIVEN PROPERTY MANAGERS

Data-Driven Property Managers: How to Set Up Your Benchmark Metrics for Success in Your Key Data Dashboard

Like all well-run companies, property management companies should be data driven at their core. With so many different software platforms...
2022 FORECASTING

2022 Forecasting: Predicting Revenue When Historical Performance Is Unreliable

Year-over-year (YOY) data sets are unreliable in today’s current environment. In addition, 2021 was an extraordinary year for many property...