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Rental Inventory and Homeowner Metrics: A Guide to Measuring and Improving What Really Matters for Your Inventory
After speaking with hundreds of VRMs, Vintory CEO Brooke Pfautz quickly realized that most professional property managers are in the...
Building a 2022 Revenue Optimization Team: What Does the Org Chart Look Like for a High-Performing Team (Sales, Marketing, Distribution, and Revenue Management)
Whether big or small, how are your sales, distribution, revenue, and marketing efforts working together? Revenue in general is always...
Gold in Plain Sight: Email Marketing Strategies to Grow Revenue
With inventory filling fast this year, too many email marketing strategies got put on the backburner. Covering tactics around automation,...
Hotel Revenue Management Strategies: When to Use, When to Adapt, and When to Toss
As more hotel-trained revenue managers enter the short-term rental sector, hotel revenue management strategies are being tested and evaluated for...
How Search Engine Optimization (SEO) REALLY Works for the Vacation Rental Industry
SEO is always referred to as a “dark art” due to its technical nature and the years of knowledge and...
Data-Driven Property Managers: How to Set Up Your Benchmark Metrics for Success in Your Key Data Dashboard
Like all well-run companies, property management companies should be data driven at their core. With so many different software platforms...
2022 Forecasting: Predicting Revenue When Historical Performance Is Unreliable
Year-over-year (YOY) data sets are unreliable in today’s current environment. In addition, 2021 was an extraordinary year for many property...
Margins Matter: Benchmarks Across 100s of P&Ls that Lead to Profitability
In a world in which well-funded multi-destination short-term rental companies are buying growth with zero attention to margins, it is...
