Navigating the Storm: Revenue Management Strategies for Down Markets with Rebecca Ballart, Chad Blankenship, Bryant Loy and moderated by Jen Talbert

The stakes are high when markets take a nosedive, and revenue managers often find themselves at the eye of the storm. This panel gathers seasoned industry experts to delve into strategies and tactics designed for weathering economic downturns and challenges. Here, you’ll learn to recognize early warning signs of market shifts and understand how to…

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Revenue Management Triage: Identifying, Analyzing, and Solving Critical Issues (RevProf Course) with Sarah Franzen, Emily Pattillo

In the fast-paced world of revenue management, crises can escalate quickly, jeopardizing your financial objectives. This course offers more than just theoretical advice; it presents a step-by-step triage plan designed for immediate implementation when faced with critical revenue management issues. Guided by seasoned industry professionals, you’ll walk through each phase of the plan: from identifying…

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The Indifferent Approach as a Baseline: Equalizing Commissions, LOS Discounts, and Promo Codes for Booking Indifference (RevProf Course) with Jordan Locke

In a marketplace teeming with variables, one unconventional strategy is to make your company indifferent to the source of any potential booking. This panel will delve into the concept of the “indifferent approach,” where commissions, length of stay (LOS) discounts, and promo codes are equalized to create a level playing field for all bookings. Industry…

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