Segmenting Properties and Building Comp Sets
In the hotel industry, revenue managers segment properties based on ratings, room attributes, and hotel amenities. However, the vacation rental industry is more complex, as each property has its own configuration, location, quality, and amenities. In this session, we will discuss the “why” behind property segmentation for pricing, how to use data to build qualified competitive sets, and how to avoid pitfalls. This class will be directly followed by how to use demand data and property data to fine-tune comp sets.