Internal Demand Data: Using Website and Call Center Data in Revenue Management Strategy

Two of the vacation rental industry’s top experts will discuss the demand data available to VRMs through their websites and call centers. Jack Newkirk & Justin Jones will lead this presentation of internal demand data, what metrics from websites and call center activity contribute to pricing decisions, and how to track and measure these key performance indicators (KPIs).

Posted in 2020 DARM, September 15, 2020

About Jack Newkirk

With 13 years of respected experience in the luxury resort and hotel management industry, Jack brings a proven track record of counseling hoteliers, coaching marketers, and creating lasting relationships in his role as Enterprise Sales Consultant at NAVIS. Since earning his degree in international ecotourism from Oregon State University, Jack has served in a variety of roles for luxury hotels and resorts in Australia and across the United States. He is dedicated to using proven, math-based best practices to help his clients achieve their greatest potential and to work through their institutional pain-points to identify holistic solutions and expertly align those solutions. His wealth of knowledge in the hotel and vacation rental industry gives Jack a unique perspective and ability to deliver the right NAVIS solutions to clients in the right way at the right time