How to Build a Revenue Management Strategy

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Session Description:

In this session, the audience will learn how to conceptualize a revenue management strategy starting from basic building blocks and expanding to more complex and sophisticated detail. They will learn how to break the key levers of revenue management into bite-sized chunks and relate them to actionable guidelines to inform their revenue management approach. The audience will also be given examples of how to document these approaches in a clear manner, giving them the building blocks to increase the sophistication of their revenue strategy as well as the tools to train and scale a team of revenue managers through documentation.