2021 Data & Revenue Management Conference


Are you a DARM expert?

If you are interested in speaking at DARM or being on a panel, we are taking presentation proposals through May 1.

Introducing our 2021 DARM Emcees, Sarah and T!

Owner, Winter Park Lodging Company
Sarah Bradford owns Winter Park Lodging Company and Steamboat Lodging Company with her husband, Chris. Both companies focus on higher-end luxury vacation rentals, and they are currently updating several to bring them out of 1999. Sarah also is the co-host of the popular professional vacation rental podcast, Sarah and T along with Tim Cafferty, owner of Outer Banks Blue and Sandbridge Blue.
Owner and President of Outer Banks Blue Realty Services
Tim Cafferty is the owner and president of Outer Banks Blue Realty Services. He was born and raised in the hospitality and vacation rental industry starting his first job in 1970 carrying linens to the cars of incoming guests each weekend for his family's business. Tim got his Masters in Journalism at UNC-Chapel Hill, returned to the Outer Banks, and began working again with his family at their vacation rental management firm. Tim learned all the aspects of the real estate business including sales, property management, and vacation rentals while he began his path as a REALTOR(R) and decided to open his own company in 2005.

2020 Presenters

  • Ian Ackland

  • Tyler Ashby

  • Joseph Binestock

  • Graham Blankenbaker

  • Mike Bohmer

  • Sarah Bradford

  • Julie Brinkman

  • Melanie Brown

  • Tim Cafferty

  • Amber Carpenter

  • Arthur Colker

  • Adrienne Davey

  • Braeden Flaherty

  • Sarah Franzen

  • Jeremiah Gall

  • Desiree Garcia

  • Ralf Garrison

  • Jim Golightly

  • Cara Goodrich

  • Suneel Goud

  • Cindy Estis Green

  • Mike Harrington

  • Paul Hanak

  • Amy Hinote

  • Cliff Johnson

  • Justin Jones

  • Betsy LaBarge

  • Simon Lehmann

  • Jordan Locke

  • Brian London

  • Matt Loney

  • Lino Maldonado

  • Josh Marquis

  • Oliver Marczynski

  • Patrick Mayock

  • George Meshkov

  • Andrew McConnell

  • Kelly McGuire

  • Sean Miller

  • Steve Milo

  • Jack Newkirk

  • Breffni Noone

  • Jim Olin

  • Alessandro Pacilio

  • Lyse Perrigo

  • Patrick Power

  • Omer Rabin

  • Heather Richer

  • Laird Sager

  • Will Sanford

  • Brandon Sauls

  • Ryan Saylor

  • Peter Scott

  • Max Schuster

  • Scott Shatford

  • Maureen Shilling

  • Tim Speicher

  • Jason Sprenkle

  • Natalia Sutin

  • Doug Truitt

  • Clark Twiddy

  • Ed Ulmer

  • Anurag Verma

  • Elizabeth Randall Winkle

  • Dawn Yeskulsky

Ian Ackland

Tyler Ashby

Joseph Binestock

Joseph Binestock is Regional Sales Manager of America, at short-term property management platform, Guesty. In this role, Joseph is focused on penetrating and scaling new and mature markets through disciplined business analysis and innovative out of the box thinking with an interdisciplinary approach. Joseph enjoys establishing long-lasting relationships with strategic regional prospects and partners.

Graham Blankenbaker

Mike Bohmer

Mike Bohmer is Vice President of Revenue Management at TurnKey Vacation Rentals where he leads the development and deployment of technologies, algorithms, processes, and teams to maximize homeowner income. Mike previously served as Senior Director of Product and Pricing Strategy at Bazaarvoice, the leading customer reviews SaaS provider. Prior to this he was the Director of Pricing Solutions at Zilliant, an AI-powered pricing and sales growth solution for B2B companies. Mike earned his bachelor’s degree in industrial engineering from Oklahoma State University, and graduated cum laude from the University of Michigan’s Ross School of Business.

Sarah Bradford

Sarah Bradford owns Winter Park Lodging Company and Steamboat Lodging Company with her husband, Chris. Both companies focus on higher-end luxury vacation rentals, and they are currently updating several to bring them out of 1999. Sarah also is the co-host of the popular professional vacation rental podcast, Sarah and T along with Tim Cafferty, owner of Outer Banks Blue and Sandbridge Blue.

Julie Brinkman

Melanie Brown

Melanie Brown is the head data and GIS analyst for Key Data, the leading analytics and benchmarking company for vacation rental managers. Melanie is a newcomer to the vacation rental industry but has a strong background in data-driven decision making. She is excited to help property managers and destinations around the world better understand their data. Melanie lives in Atlanta, Georgia, and enjoys working out, hiking, and cooking.

Tim Cafferty

Tim Cafferty is the Owner and President of Outer Banks Blue Realty Services. He was born and raised in the hospitality and vacation rental industry starting his first job in 1970 carrying linens to the cars of incoming guests each weekend for his familyÕs business. Tim got his Masters in Journalism at UNC-Chapel Hill, returned to the Outer Banks, and began working again with his family at their vacation rental management firm. Tim learned all the aspects of the real estate business including sales, property management, and vacation rentals while he began his path as a REALTOR(R) and decided to open his own company in 2005.

Amber Carpenter

Amber Carpenter has been part of the vacation rental industry since 2003. With an early start in the operations and owner relations side of the business, she has spent most of her career on the technology side of the industry. In the last decade, Amber built and sold a web marketing company to Instant Software (now HomeAway Software), she was the VP of eCommerce for Wyndham Vacation Rentals, the Chief Marketing Officer of The St. Joe Company, and most recently was the VP of Product for NAVIS before transitioning back to consulting with global hospitality software teams and tech-enabled vacation rental companies in early 2019.

Arthur Colker

Arthur Colker is the Founder and CEO of StayFi, the #1 provider of WiFi marketing services for vacation rental companies. Vacation rental managers use StayFi to brand WiFi, collect guest data, and increase direct bookings – all while providing a better WiFi experience for vacation rental guests.

Arthur holds degrees from Columbia Business School and Georgetown University. Prior to founding StayFi, Arthur led digital marketing strategy at several start-ups and ran his own marketing and branding consultancy.

Adrienne Davey

Braeden Flaherty

Sarah Franzen

Sarah Franzen is the Director of Revenue Management for Natural Retreats, a leading luxury vacation rental management company in the US. She is a member of the VRMA and is honored to serve on the organization’s Education Committee. Prior to joining Natural Retreats, Sarah spent a decade in hotel sales and revenue management, working primarily with Hilton and Marriott brands. She holds degrees from the University of Minnesota (B.M., B.S.), San Jose State University (M.Mus.), and the University of Georgia (M.B.A.).

Sarah is an admitted nerd with a penchant for Excel and a proclivity for (color-coded) data analysis. In her spare time, she enjoys making music, reading classic literature, and eating copious amounts of snack food. She and her husband are empty-nesters and make their home in Charlottesville, Virginia.

Jeremiah Gall

Jeremiah Gall is a serial entrepreneur with a history of delivering great products to vacation rental managers over the past thirteen years. In 2006, Jeremy founded FlipKey.com, and grew the guest-review platform into one of the world’s largest vacation rental businesses before TripAdvisor’s acquisition in 2013. Jeremy is currently the Founder & CEO of Breezeway, a property operations & messaging platform that helps property managers automate their operations and service interactions. Jeremy has shared an in-depth analysis of the vacation rental market on national travel shows and publications and is a regular presenter at VRMA conferences, MIT, and Boston College.

Desiree Garcia

Desiree brings revenue management to the vacation rental industry! Leading the revenue management division at Streamline VRS, Desiree, a Johnson & Wales graduate, has watched the evolution of revenue management through the hospitality industry and emerging into the arena of vacation rentals and alternative housing. As a worldwide consultant, Desiree’s experience from limited-service hotels to European castles and over a decade of revenue management analytics has helped her create award-winning marketing campaigns and develop innovative designs in software for revenue managers. Helping companies grow to establish guest standards, rules and guidelines, operating procedures, and maximizing sales and marketing opportunities is what drives Desiree to expand to the vacation rental space. Desiree continues to expand her vision to cultivate industry-wide standards where revenue management takes its place among the most valuable positions in the industry.

Ralf Garrison

Ralf Garrison is a destination travel industry veteran recognized as a thought leader and innovator. He is also a serial entrepreneur of various travel-related businesses that he has founded over the years.

Garrison creates a confluence of his research-analytics and storytelling in relation to destination resort communities and their tourism-dependent businesses. He enjoys helping those who are doing good work by reconciling the opportunities and challenges of resort town communities and their constituents. Garrison’s presentation style has been described as “a natural storyteller” who is “witty” and “sometimes irreverent, but rarely boring”.

Jim Golightly

Prior to joining Escapia in 2015, Jim spent 13 years working in a 200+ unit North Carolina property management firm in a variety of roles, including IT management, marketing and real estate sales. Jim joined the Escapia sales team in early 2017 as Sales Engineer, leveraging almost two decades of industry experience to assist property managers in their software selection process. He resides in Pine Knoll Shores, NC, with his wife and two kids, and enjoys kayaking, cycling and playing percussion in a local community band in his free time.

Cara Goodrich

Cara Goodrich is the Vice President of Sales and Revenue Development at Castle Resorts & Hotels. She has expansive experience in strategizing and deploying initiatives that lead to the development of company culture, processes and infrastructure.

Suneel Goud

Cindy Estis Green

Hotel industry expertise in best practices and innovation for distribution strategy, revenue management, and big data. Most work has a focus on the digital marketplace, distribution, customer engagement, CRM technology, online marketing, revenue management, and the impact on hotel profitability.

Mike Harrington

Mike is the Founder and CEO at Carolina Retreats Vacation Rentals.  Carolina Retreats is a specialty lodging and vacation rental management company headquartered in Wilmington,NC. Through their local brands and affiliates, they provide unrivaled service by utilizing high-tech tools, modern online marketing, and an unparalleled team to deliver one-of-a-kind vacations. Their singular focus is creating unforgettable, authentic experiences for valued guests, and protecting their owner client’s hard-earned assets while maximizing their income and occupancy potential.

Paul Hanak

Amy Hinote

Amy Hinote is the founder and editor-in-chief of VRM Intel Magazine, which provides news, information and resources for the professionally managed vacation rental industry.

With a background in finance and over 14 years in the vacation rental industry, Hinote has worked with property management companies, technology companies, intermediaries and investors, and provides insider information about the growing vacation rental industry. She also founded the data company, now known as Key Data Dashboard, which provides aggregated market intelligence and reporting for vacation rental managers. Hinote resides between Alabama’s Gulf Coast and Evanston, Illinois.

Cliff Johnson

Cliff Johnson is the Chief Commercial Officer at Rented.com where he leads the growth and revenue management teams by helping property managers optimize the revenue of the homes in their existing portfolio and execute on a sustainable growth strategy. Before joining Rented.com, Cliff served as the Co-Founder of Vacasa for almost a decade. He oversaw the expansion of the company’s portfolio as the COO and later served as the Head of International as they grew to become the largest vacation rental manager in the United States and expanded to 16 countries. In addition to his role at Rented.com, Cliff is an active attorney licensed in Colorado and California and he serves as a board member for Eugene-based nonprofit MAPLE Microdevelopment. He is also an advisor to TripGrid, VirtualKEY, Vector Travel and Dweller – all startups within the travel and housing space and he is an avid promoter of socially conscious businesses and innovation in travel.

Justin Jones

Authority in marketing, human behavior & potential, business, teleology, axiology, & technology. You may have seen me on Inc. 5000, Huffington Post, Business insider or other media channels. I live to help people & businesses grow.

I’m Justin Jones, the CEO & Founder of Internet Marketing Expert Group and various other companies. I imagine a world where, every day, people wake up and live an inspired life and not just exist. A world where people think for themselves, a world where people constantly become a better version of themselves every single day and live in their telos.

I have devoted my life to the study of human behavior, technology, marketing, challenging the status quo and inspiring others to give up fear and excuses to be who they really want to be.

I am best known for marketing, work ethic and thinking differently. I am also super fascinated by leaders of today and the past who have made great impacts on society. I am dedicated to lifelong study, personal achievement, constant growth and inspiring others to take action to get what they actually want.

I love to travel and explore the world and I’m also a big fan of goats.

Betsy LaBarge

Simon Lehmann

Simon Lehmann is a world leading expert and opinion leader in the online travel industry. He began his global business career in the logistics and supply chain industry. Afterward, Lehmann moved into the world of airlines and ground handling before ending up in the travel industry.

Lehmann’s main area of focus has been in the private accommodation and vacation rental space. He served as CEO to one of the world’s largest vacation rental companies and was a board member of HomeAway. He holds a BBA from the GSBA, Zurich, with a focus on sales and marketing. Before founding his consulting company, Lehmann served as the CEO to the world’s most respected online travel research and conference company, Phocuswright. In addition to his corporate career, he became a serial angel investor in various online travel startups with an emphasis on short-term rentals and online travel. Lehmann continues to sit on a number of boards in various industries. Some of his passions include inspiring and leading teams and developing and executing strategies which he has translated into public speaking. Lehmann presents for digital travel, vacation rental, and network conferences all around the world. As a public speaker, Lehmann is highly-regarded, vibrant, emotional and authentic, and his wealth of know-how has allowed him to wrap his speaking content with the experiences he has made throughout his career.

Jordan Locke

Brian London

Brian London is a respected research consultant, economist, and editor-in-chief of Travel Industry Indicators – Trends, Outlook, and Commentary.  In his leisure & hospitality consulting practice he works with both destination organizations and private businesses with a focus on operational performance and customer experience.  He travels extensively for corporate consulting, speaking, and helping develop research programs.  He and his wife, Shana, have one son and live in Jacksonville, Florida.

Matt Loney

Mr. Loney was hired by Xplorie in May 2015. He is responsible for the team development, venture capital partners, operations, and strategic growth of Xplorie. Under Mr. Loney’s leadership, Xplorie has nearly tripled in size since 2015. Mr. Loney served as the CEO from 2009-2014 for ACG Pizza Partners, a subsidiary of Atlanta based private equity firm, Argonne Capital. Under Mr. Loney’s leadership, ACG nearly doubled its total unit count in less than four years, resulting in an approximate 51% increase to store-level profitability. He also served as Sr. Vice President & General Counsel for Homegrown Industries of Georgia, franchisor of the nationally acclaimed Mellow Mushroom franchise. Mr. Loney has a B.S from Iowa State University and J.D. from the University of Iowa College of Law.

Lino Maldonado

Josh Marquis

Oliver Marczynski

Patrick Mayock

Supports the strategic function of STR, a global leader in data benchmarking and analytics. Developed and leads a robust, cross-functional strategic planning cycle and business incubator. Works with C-level executives to clarify their winning aspirations and develop actionable strategies to bring them to life. Implement processes to drive efficiencies and iterative improvements. Launches products and platforms. Regularly communicates enterprise strategy to 350+ global employees via email, intranet, company-wide “town halls,” newsletters, and other corporate communication mediums. Manages teams, cultivate leaders, and creates and conducts a variety of training. Frequent public speaker and moderator at internal and industry events (attendance ranging from 20 to 5,000).

George Meshkov

Andrew McConnell

Andrew McConnell is the Founder and CEO of Rented.com, the world’s largest Full-Service Revenue Manager for professional vacation rental companies. Rented.com’s Revenue Management Service is far more than a technology. It provides local managers with a dedicated team of full-time revenue managers enabled and enhanced by Rented.com’s best in class data and technology. Rented.com does not give you suggestions; we deliver bottom-line results.

Andrew holds degrees from Harvard College, Harvard Law School, and Cambridge University, and has worked with some of the world’s largest public and private entities as a management consultant at McKinsey & Co., and as a Director, Solutions Design at Axiom Global, Inc. In addition to speaking and writing about vacation rentals and the sharing economy, Andrew also contributes more general business insights and advice to publications like ForbesInc.com, and Huffington Post, and serves on the non-profit Boards of Sheltering Arms, Georgia’s oldest charity, and Atlanta’s Entrepreneurs’ Organization.

Kelly McGuire

Dr. Kelly McGuire, Principal, McRevenue, LLC is an author and analytics evangelist. She recently served as senior vice president, revenue management, distribution, and direct marketing for MGM Resorts International, where she oversaw strategy and execution of revenue management, distribution and direct marketing for MGM’s Las Vegas resorts, and guided the selection and implementation planning for MGM’s revenue management and distribution technology roadmap. She is passionate about helping hospitality and gaming businesses infuse science into the art of hospitality with big data and analytics. She is the author of two books on analytics in hospitality, “Hotel Pricing in a Social World and The Analytic Hospitality Executive”.

Prior to joining MGM, Kelly served as vice president, advanced analytics at Wyndham Destination Networks where she led a team of scientists and developers that built custom analytical solutions for Wyndham’s vacation rental business, as well as the RCI exchange. Before joining Wyndham, she was executive director, hospitality, and travel global practice at SAS, the world’s largest privately held software company, where she specialized in analytics solutions for hospitality and travel companies. She holds an MMH and a Ph.D. in revenue management from the Cornell School of Hotel Administration and is a past board member of HSMAI Americas Revenue Management Board.

Sean Miller

Sean Miller is the President of PointCentral, an Alarm.com subsidiary, which is the leading developer of enterprise-scale smart-home solutions for short-term and long-term property managers and their tenants.

Steve Milo

Steve Milo is the Founder and CEO of VTrips, a growing and innovative property management and rental reservation platform that leverages a proprietary technology system to maximize occupancy, revenue growth, and profitability. VTrips manages 2,000 exclusive vacation rental properties in traditional resort destinations ranging from Florida to Hawaii. Steve is a recognized thought leader regarding the evolution of the highly fragmented vacation rental industry, and he is a regular keynote speaker at leading conferences in North America and Europe.

Jack Newkirk

With 13 years of respected experience in the luxury resort and hotel management industry, Jack brings a proven track record of counseling hoteliers, coaching marketers, and creating lasting relationships in his role as Enterprise Sales Consultant at NAVIS. Since earning his degree in international ecotourism from Oregon State University, Jack has served in a variety of roles for luxury hotels and resorts in Australia and across the United States. He is dedicated to using proven, math-based best practices to help his clients achieve their greatest potential and to work through their institutional pain-points to identify holistic solutions and expertly align those solutions.His wealth of knowledge in the hotel and vacation rental industry gives Jack a unique perspective and ability to deliver the right NAVIS solutions to clients in the right way at the right time

Breffni Noone

Jim Olin

Jim is CEO of C2G Advisors, LLC, a strategic consulting firm specializing in all facets of the hospitality industry, with special emphasis on short-term rentals and resort activities, he has been a leader in the hospitality, resort real estate, and development industries since the 1980s. The company also has a robust M&A operation, and has been responsible for more M&A deals within the vacation rental industry than anyone else in history. Jim provides litigation consulting in the areas of hospitality and business economic loss.
Previously, Jim was Managing Partner of The Sterling Companies, LLC, the President and CEO of ResortQuest International, and the President and CEO of Abbott Resorts and Abbott Realty.

Prior to joining Abbott Resorts, he served in various capacities within the tourism and economic development fields in Florida, beginning with the Florida Department of Commerce. Jim is a licensed real estate broker in Florida, Alabama, Mississippi and Tennessee, and has been appointed to numerous State level committees and task forces by previous Florida Governors and Secretaries of Commerce. Jim is a member of both the prestigious Counselors of Real Estate (CRE), and the Council of Real Estate Broker Managers (CRB) – he is one of only 8 persons currently invited to membership in both organizations simultaneously. Jim also has certifications from the National Association of Realtors as a Resort and Second Home Property Specialist (RSPS), and a Senior Real Estate Specialist (SRES). He is also a Certified Negotiations Expert (CNE), and a Fellow with the Royal Institute of Chartered Surveyors. Jim currently sits on the Board of Directors of Key Data Dashboard, and Board of Advisors for Host Compliance. Olin is a former Research and Statistics Instructor at the University of Phoenix, and holds a Masters Degree from Florida State University. He is also a founding Board Member of the Onsite Property Managers Association (OPMA) and is a frequent speaker at the Vacation Rental Managers Association (VRMA) National Conference.

Alessandro Pacilio

Lyse Perrigo

Lyse Perrigo, Business Development Sr. Associate at STR, is responsible for growing and educating the lodging industry with a focus on development and strategy for short-term rentals, hostels, and serviced apartments. She is dedicated to helping the ever-changing hospitality industry understand the importance of how revenue management can assist with strategic and operational decisions. Prior to joining STR in 2015, she spent several years driving successful sales and revenue management campaigns with IHG. Lyse is based in STR’s North American headquarters located in Nashville, TN.


Patrick Power

Omer Rabin

Omer Rabin is Managing Director, Americas, at short-term property management platform, Guesty. In this role, he oversees the company’s operations and expansion efforts in the USA and Latin America across all business functions, including Sales, Customer Success, Marketing, Partnerships and Market development. His statements regarding the industry have been covered in CNBC, Yahoo Finance, USA Today, Fox News, CNN and more.
Prior to Guesty, Omer was the Managing Director of WalkMe Growth and a member of the WalkMe Executive Leadership Team where he managed the company’s global SMB business efforts across teams including Sales, Product, Marketing and Customer Success. Omer also served as an early member of the leadership team at Gainsight, where he held positions including Chief Evangelist and Global Head of Partnerships, also leading the company’s enterprise sales efforts in San Francisco.
Earlier in his career, Omer served as a strategic advisor to Fortune 500 management teams while a Senior Consultant at Bain & Company and spent years as a dedicated journalist. He holds an MBA from Stanford University where he still serves as a guest lecturer and leadership coach.

Heather Richer

Richer is currently Principal, Richer Logic Consulting and Board Member of the Association for Short-Term Rental Homeowners (ASTRHO). She served as CMO of RedAwning most recently, and prior to that, she served as VP, Revenue and Distribution at Kimpton Hotels and Restaurants. With a background in the hotel and short-term rental space, Heather has a broad perspective of the lodging industry and experience with revenue management across hotels, resorts, restaurants, and short-term rentals. Richer currently sits on the HSMAI Revenue Management Advisory Board. Having been involved with other organizations such as AHLA, HEDNA, and VRMA, she sees the value in education and the importance of advancing revenue management and the overall short-term and vacation rental industry. Richer holds her Masters in Tourism Administration from George Washington University and resides in the San Francisco Bay Area of California.

Laird Sager

Will Sanford

Brandon Sauls

Brandon is the Owner of InterCoastal Net Designs (ICND) in Wilmington, NC. ICND is an award-winning web development and digital marketing team that specializes in vacation rentals and real estate companies. Since 1999, ICND has been offering a wide array of web related services, including web design, development, business automation tools, and full service digital marketing.

Ryan Saylor

Ryan Saylor is a Revenue Manager at Beyond Pricing, the world’s first dynamic pricing platform for the vacation rental industry. Prior to joining Beyond Pricing, Ryan spent time in hotel revenue management after obtaining a degree from Purdue University in Hospitality & Tourism Management. His previous experience includes independent and branded hotel revenue management, as well as hotel digital marketing, web development, and strategic planning.

Peter Scott

Scott is a founder and partner at Bluetent. After starting his career in the roaring late 90s with an internet startup, he moved to create a digital marketing company with a focus on consistent service and content management tools. Bluetent has evolved to have an even better focus on cutting edge technology platforms, built to give customers the highest ROI in the business. Bluetent has grown to include over 80 great professionals. Peter loves to spend time with his wife Holly, daughter Stella and son Fisher. In addition to playing and coaching hockey, Peter loves to golf, fish, raft, camp, and ski.

Max Schuster

Scott Shatford

Maureen Shilling

Maureen Shilling has over 22 years’ experience in the hospitality industry with 18 years of experience in revenue management, data analytics, and education. She is currently the Sr. Director of Revenue Management with RevMax MD, the revenue management division of Streamline VRS. Maureen has worked in both the hotel and vacation rental sectors of the travel industry, providing revenue management for hotels as large as 1,225 guestrooms and vacation rental companies of over 1,000 units. She has worked for well-known hotel brands such as Hilton and IHG, as well as vacation rental companies in regions all over the country. Maureen’s experience in various marketplaces has allowed her the opportunity to work with diverse types of inventory such as beach condos, mountain cabins, island homes, desert haciendas, and luxury villas. Her work with this diverse group of clients and products has provided her with insights into what it takes to be successful in unique marketplaces. And through this understanding, has established a process by which to support and educate property managers and their teams on creating a culture of revenue management in their businesses that will not only promote short term success but will provide them with a framework and road-map to long-term success and company growth.

Tim Speicher

Jason Sprenkle

Jason is currently the CEO of Key Data, a business intelligence and benchmarking dashboard used by over 400 of the leading vacation rental companies and resorts around the world. Jason is also an owner of 360 Blue, which manages over 600 luxury homes in the Florida Panhandle and Colorado, and a co-founder of The Sonder Project, an international non-profit whose mission is to strengthen communities through food security, clean water, and education. Previously, Jason was the co-founder and CEO of Glad to Have You (acquired by HomeAway), a luxury real estate developer, and a software attorney.

Natalia Sutin

Natalia Sutin leads revenue management and optimization at Vacasa. Her team of 40 revenue managers and analysts leverage machine-learning powered dynamic pricing technology and yield management expertise to maximize revenue for Vacasa homeowners. Natalia brings a wealth of analytics leadership experience from prior roles at Nike, Google and Samsung, and holds an MBA from MIT Sloan School of Management.

Doug Truitt

Clark Twiddy

Ed Ulmer

Edward Ulmer is the CEO of Barefoot Technologies. With a 96% client retention rate the consultative ERP rental system and company has strived to be the most innovative and cutting-edge system in the industry with many firsts to their name. Prior to his involvement with Barefoot, Ed was executive director of Destination Plymouth MA, and the Bar Harbor Area Association, both start up non-profits that ran the tourism offices for their respective towns. He also was the marketing director of a Pyramid Mall property and that is where he was introduced to the world of real estate and rentals. He has his real estate license in both NH and Massachusetts, and currently sits on the Board of Directors for NNEREN, the MLS body for NH and VT and on the executive Board for the Capitol Board of Realtors. He has participated in many real estate sales transactions and vacation, seasonal, long term and commercial rental transactions in the 20 years he has held his licenses. Finally he has acted as a tourism consultant including the set up of a Duck Boat business, adjunct professor of hospitality and tourism courses at Quincy College as well as taught seminars on revenue and asset management, social media, guerrilla marketing, segmentation and of course tourism for multiple chambers of commerce, VRMA and other tourism groups.

Anurag Verma

Anurag Verma co-founded PriceLabs five years ago to bring revenue management automation prevalent in airlines and hotels into the vacation and short-term rental industry. He has spent six years designing and improving revenue management algorithms and systems at United Airlines in Chicago while working closely with revenue managers and data scientists within the company. He has a PhD in Operations Research, and loves all things numbers.

Elizabeth Randall Winkle

Dawn Yeskulsky

Dawn’s extensive career within the hospitality industry started immediately after college with Paragon Group Properties in Tampa, FL, eventually becoming a Rental Manager overseeing 200 units in the Tampa Bay, FL area. In 1996 she left Paragon Group and spent the next 14 years as Director of Sales and Marketing for vacation rental software provider RNS, helping establish them as an early leader in the PMS space.

In 2010 Dawn joined Ascent Processing, most recently as Vice President, Business Development & Partner Programming, heading up the growth path for Ascent. She conceptualized and developed the very first vacation rental guest finance product while also creating and maintaining many partnership programs within the industry. She’s a well-known industry speaker and educator and serves on the Board of Directors for the Onsite Property Managers Association (OPMA).