Sarah Franzen

Director of Revenue Management and Analytics.

Sarah Franzen

Sarah Franzen is the Director of Revenue Management and Analytics for Natural Retreats, a leading luxury vacation rental management company in the US. She is a member of the VRMA and is honored to serve on the organization’s Education Committee. Prior to joining Natural Retreats, Sarah spent a decade in hotel sales and revenue management, working primarily with Hilton and Marriott brands. She holds degrees from the University of Minnesota (B.M., B.S.), San Jose State University (M.Mus.), and the University of Georgia (M.B.A.).

Sarah is an admitted nerd with a penchant for Excel and a proclivity for (color-coded) data analysis. In her spare time, she enjoys making music, reading classic literature, and eating copious amounts of snack food. She and her husband are empty-nesters and make their home in Charlottesville, Virginia.

In-house vs Outsource: Advantages, Disadvantages, and Evaluation

By Sarah Franzen

Hoteliers use both in-house and outsource revenue managers to create and implement pricing strategies. Join this panel as they discuss the pros and cons of outsourcing revenue management when to bring revenue management in-house, what to expect from revenue managers, and how to work with a service provider.